Official UK Dealer - For all Products
Online 16 Years - Trading Since 2003

About Us

The British Watch Company website has been trading online since 2003, we are an official UK retailer for every brand and product we display on the website. All items arrive with the official manufacture's UK warranty and display case. Choose BWC with confidence, we offer 30 day returns, free UK delivery on orders over £75.00, price match service, free bracelet adjustments, gift wrap option, optional insurance options, 0% finance or buy now pay latter options on select items all backed up by our great customer service.

We always aim to provide the best service possible, if you have any questions or simply require assistance please don't hesitate to call us on 02476 011 800, or email us at, we are here for you Monday through to Saturday.

We are proud members of the Company of Master Jewellers as well as the National Association of Goldsmiths

Shop Online With Confidence

Free UK delivery when you spend £50.00 or more

Free 48 hour UK delivery on orders over £75.00 & optional Next Day or Saturday delivery. Express 48 hour service available for International destinations at great rates.

Please view all available delivery options and charges on the 'Delivery Information' page.

Official UK Watch & Jewellery Dealer

We are an official UK dealer, all brands available from this website are 100% genuine and arrive with an official manufacturer's backed warranty and display box.

Unsure? Contact the manufacturer directly who can verify a shop. View all 'Our Brands'

British Watch Company Customer Reviews courtesy of eKomi

Never shopped with us before? We have partnered with eKomi to offer our customers an independent service to review our service and products; over 2,000 happy customers.

View all of our customer reviews, good and bad by visiting our 'eKomi Reviews' page.

10-30 Day Returns & Exchanges

Changed your mind? 30 days, orders paid for using our finance or orders that include optional insurance cover is 14 days and 10 days for damaged / faulty items.

Terms & Conditions apply, please read our straight forward 'Returns Policy' for details.

Price Match Available

We offer a price match service on like for like products, the shop we match must be an official UK dealer and the item must be in stock & available for immediate dispatch.

Terms & Conditions apply, please read our 'Price Match' page for details and to submit a request.

Free Bracelet Adjustments

We can adjust your metal bracelet watch free so its ready to be worn as soon as it arrives, we only recommend this service if your 100% sure you wish to keep your new watch.

Terms & Conditions apply, please read our 'Bracelet Adjustments' page for details.