A History of Dolce and Gabbana, D&G and D&G Watches
Born in 1958 and 1962 respectively, Domenico Dolce and Stefano Gabbana have carved out more than just a niche in the fashion industry. Rather, the duo have built an empire based on what they see as dignified, yet raw and sensual fashion design.
In 1982, the first D&G studio was opened, but it wasn't until 1985 until people took notice of the fashion house. In October of 1988, D&G signed an agreement with Dolce Saverio, a clothing company owned by Domenico Dolce's family. This kick started the labels ready-to-wear range and gave them more freedom to create. The late 80s saw D&G clothes travel to Japan, where they showcased the label in Tokyo for the first time. Then came New York and the flood-gates to prosperity were opened.
In 1996, for the first time in history, the French award ‘Oscar des Parfums’ was given to an Italian fragrance: D&G Pour Homme. By 1998 the label was spinning serious money and in May of that year launched the new D&G Eyewear collection.
Furthermore, D&G Time, producing designer watches, was launched in early 2000, D&G watches quickly gained a reputation as high quality fashion accessories. D&G Watches combined a classy ‘bling’ expression with unique timepiece design. The demand for D&G watches has become so great that most new D&G designs are for unisex D&G watches.
Can the D&G boys do no wrong? It certainly seems that way. Their fashion shows are more often than not applauded than criticised, their frangrances known to be of the highest standard, their eyewear is individual and trend-setting, and their watches? Only time will tell. |
