A History of Fossil and Fossil Watches
Fossil was founded in 1984 at a time when watches were created for function
rather than fashion. The company sought to fill this void in the market and
began designing watches to act as a fashion accessory. Fossil incorporated a
fifties Americana design into the
brand image in an attempt to target value driven consumers. The concept paid
off and Fossil quickly emerged as the leader of a growing industry. Today
Fossil produces over three hundred different styles of watches in a line which
continually changes.
Fossil's renowned designers constantly study emerging fashion trends to
bring consumers the most innovative and unique products on the market to date.
After augmenting the watch selection choice for consumers, Fossil expanded its
selection to other fashionable accessory items. Fossil introduced small leather
goods in 1992 for men and women. Wallets, belts, key chains and backpacks
helped Fossil establish its expertise in leather goods. In 1995, Fossil moved
into the eyewear market introducing uniquely designed sunglasses creatively
capturing the Fossil image. In addition, the company began opening a group of
outlet stores nationwide creating its own discontinued distribution channel. In
1996, Fossil.com was launched becoming one of the first on-line retailers and
began opening several company-owned accessory stores. During 2000, Fossil
introduced its first line of apparel, launching it both on-line as well as
through several larger format company-owned stores. This latest move
represented just one more step in Fossil's effort to strengthen the accessory
market with innovative style and quality aiding the company in its continued
growth. |
