A History of Everlast and Everlast Watches
The name Everlast is synonymous with boxing.
Renown internationally as a manufacturer of boxing equipment, Everlast started
out as a swimwear manufacturer in 1910. The company was founded by Jacob Golomb
and headquartered in the Bronx, NY. Seventeen-year-old Jacob Golomb, the son of
a tailor and an avid swimmer, was dissatisfied with the durability of swimsuits
because they barely lasted a season. Golomb began making suits that he
guaranteed would last for a full year. He proudly gave them the name,
“EVERLAST.” Although the swimsuits did not last through the years, the name
did.
Over the next years, Golomb expanded his company into a small retail store that
carried a full line of sports equipment. In 1917, a young fighter named Jack
Dempsey introduced boxing to Golomb and Everlast. Dempsey asked Golomb to
construct protective headgear that would last more than 15 rounds of intensive
boxing training. Golomb specially designed the training gear for Dempsey. In
1919, Dempsey won the world’s heavyweight championship wearing boxing gloves made
for him by Golomb. Everlast became the headquarters for boxing equipment
throughout the world.
In 1925, Golomb designed elastic-waist trunks to replace the leather-belted
trunks then worn by boxers. These trunks, now known as “boxer trunks,”
immediately became famous. Jacob Golomb ran the business until he passed away
in the early 1950’s. At that time, Jacob’s son, Dan, took over the business. In
1958, Ben Nadorf joined Everlast and purchased 50% of the company from the
Golomb family. He became VP/Secretary of the parent company and president of
the operating subsidiaries. When Dan passed away in 1995, Nadorf purchased the
family’s remaining 50% interest pursuant to an existing Buy/Sell Agreement.
Nadorf remained the President and Principle Share Holder of Everlast.
