A History of Ellesse and Ellesse Watches
The Ellesse name is based on the initials, L.S., of its founder, Leonardo Servadio, an Italian tailor with an innovative approach to styling and manufacture. In 1959, Servadio created a revolutionary stretch ski pant which established Ellesse among the elite alpine social circles, making it the ultimate aspirational brand.
The immense success of Ellesse in winter sports clothing provided a perfect passport to expand the brand and transfer the design philosophy into the equally prestigious world of tennis.In 1976, Servadio seized the opportunity to take the brand onto a worldwide stage and embarked on an aggressive sponsorship programme signing tennis legends such as Boris Becker, Chris Evert Lloyd and Guillermo Vilas.
Ellesse became synonymous with tennis and skiing and as a testimony to the success of Ellesse in these highly competitive fields, the Ellesse logo, consisting of half a tennis ball combined with 2 ski tips, surmounting the company name, was created. |
