Citizen watches

A History of Citizen and Citizen Watches
Citizen watches first came to the public's attention in 1924. Up to then watches tended to be heavy objects that were fashionable ornaments as much as they were practical items used to tell the time. Citizen watches changed all that by creating a new brand that was thin and light on the wrist as well as having the added benefit of looking good.
In a few years Citizen became one of the biggest selling watches in history and Citizen watches sell well today. The reason they have achieved such a niche in the market is due to their quality. In a world where major corporations continue to regurgitate the same old thing, Citizen is intent on reinventing the market.
When Citizen first got going in 1930 their aim seemed to be the first watch company to do everything. It was Citizen that first introduced shock resistance to their watches. Up to then watches were easily broken and as a result few people paid out their hard earned cash unless they could afford to replace or fix them. Citizen managed to bring watches to the poorer classes by making them more durable. Citizen watches then used the marvelous Japanese design to make their watches smaller, more reliable and technical.
Later on Citizen made the first professional diving watch. This Citizen watch was not only waterproof but featured an electronic depth sensor. Nowadays this is seen on many brands of watches yet it was Citizen who first put them into the market place.
The latest innovation from Citizen Watches is perhaps the most impressive. It is called the Eco Drive System and as the name suggest it an environmentally friendly watch, using an inbuilt solar panel instead of batteries. No doubt they will continue with this line while citizen thinks up something else. In fact this seems to be the pattern in the watch world, no one really moving on until Citizen Watches perfect it first.