History of Breil watches

A History of Breil and Breil Watches

Originally based on the shores of Lake Maggiore, on the Swiss/Italian border Innocente Binda, a master watchmaker since 1906, had an ambition to combine Swiss technical excellence with the still unrivalled Italian aesthetic. A move closer to the fashion capital in Milan and the brand Breil Watches was launched in 1937.
Breil was in a perfect position to capitalise on the changed face of the watch industry – the Swiss timepiece although renowned for its accuracy lacked the polish for the fashion industry while fashion houses often produced watches of inferior quality.
The style of Breil Watches is undeniably modern and Italian – chunky yet sleek with a whole range of features on many models including chronograph, dual time and water resistance to a variety of depths. Breil watches have set a new standard of excellence with their Swiss timepiece, yet Breil watches still deliver the high standard of innovation expected by the fashion industry.
Breil watch collection embody Breil’s many features: coldness and determination, warmth and sensuality. Breil Watches join matter, form and essence to convey the innovative skills, refinement and quality of a leading, unconventional brand that is always one step ahead of times.