AVIA was first registered as a brand in Switzerland in 1910. Timekeeping until that point was primarily based around pocket or fob watches. AVIA became an innovator in the development of the wristwatch, a great technical advancement. The Swiss were justifiably proud of their lead in the manufacture of mechanical watches, AVIA was also one of the Swiss brands which pioneered the development of the quartz watch during the next technical evolution of the electronic era in the 1970`s.
The manufacturing principles at AVIA have always been to produce the highest quality, at prices which are accessible to the general public. With this in mind, we have consistently looked for ways of increasing quality and specification whilst remaining accessible to our customers.
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