History Of Accurist

A History of Accurist and Accurist Watches
 
Accurist was established in 1946 in London Clerkenwell district by Asher and Rebecca Loftus. From the beginning, Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish their reputation for value.
Accurist achieved a major marketing breakthrough by being appointed as the first ever, official sponsor of British Telecom’s Speaking Clock. Since the original sponsorship agreement in 1986 Accurist’s speaking clock has received the incredible number of almost 3 billion calls. Making it one of the greatest sponsorship deals of all time. Accurist continued to maximise on its association with the Speaking Clock, developing a new advertising and marketing campaign with the slogan Accurist  the standard by which all watches are set In 1987 Accurist watches were awarded The National Association of Goldsmiths first ever Award of Excellence.
In 1993 Accurist had become the UK’s largest brand in value terms and now set its sights on rolling out Accurist watches to the international market. The Royal Observatory at Greenwich, home of Greenwich Mean Time and The International Meridian Line was undergoing major renovation. Accurist seized on this opportunity and became the first and only Watch Company to be formally associated with the Observatory, providing them with the new Atomic Clock, which officially records the time for the world.