Welcome to the British Watch Company, if your looking for the latest watches from the most popular brands with great service, free UK delivery, free bracelet adjustments and at fantastic prices your search is over. We have been selling watches through our family run Coventry Jewellers since 1978, and have now been trading online since 2002. In that time we have built up an enviable reputation and pride ourselves on offering excellent customer service, whether pre sales or aftercare. We want your experience to be memorable for all the right reasons, so that you spread the word and help us continue to be one of the UK's leading watch retailers.
More about the British Watch Company or check out our latest offers in our Watch Sale.
We have thousands of men's watches available in every imaginable style, so what ever the occasion or pursuit we will have a watch perfect for your needs.Are you looking for feature rich and robust men's sports watches? We highly recommend Casio gents watches, they are incredibly tough and have more features than you could possibly need. For men's designer or fashion watches we have excellent watch collections from Bench, Ben Sherman, Kenneth Cole, Police, Ted Baker and many more. Looking for a men's watch to impress? We have an amazing collection of classic watches and modern timeless watches ideal for formal occasions or special evenings out from Rotary, J&T Windmills, Citizen, Bulova, Dreyfuss & Co, Skagen, Accurist and many more.
View all Men's Watches
Ladies you will be spoilt for choice, we have a huge array of ladies watches available from the latest trend setting fashion designs, modern minimalist watches to intricate and elegant classic watches to compliment any look or outfit you have in your wardrobe.If you are a hip fashion follower then we suggest you take a look at the ladies D&G watch collection or ICE and ladies French Connection watches. For ladies designer watches view the stunning watch collections from DKNY, Michael Kors, Fossil, Philippe Starck and Karen Millen. For sporty designs you should definitely take a look at what Timex, Polar and Casio have to offer. We also have beautifully designed women's luxury watches for special occasions from Bulova, Rotary, Accurist and many more.
View all Womens Watches
Looking for children's watches? We have themed watches for pre-teens from Zeon including Dr Who, Transformers 3, Cars 2, Toy Story, Mr Men, Hello Kitty watches and many more. We also have some fun themed alarm clocks including Ben 10, Dora the Explorer and many more For older children we recommend our range of kids Adidas watches, sporty and colourful they are available in analogue or more feature rich digital versions. They have easy to clean plastic/resin cases and straps and arrive with a 2 year manufacturer's warranty. For the ultimate watch for a teenager take a look at the Casio range, especially the ultra tough and feature packed Casio G Shock watch range.
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Want to compliment your look? We also sell jewellery from Guess, Police, Diesel, Skagen, DKNY, Fossil, Breil Milano and D&G. So if you have already purchased a watch from any of the above brands, we recommend completing your look by having a browse through our fashion and designer jewellery lines. We have all manor of jewellery available including earrings, bangles, bracelets, necklaces, charms and men's dog tags. For a modern look we recommend the ladies Skagen jewellery range, like all products from this famous Danish brand they are timeless pieces that will work with many outfits. Do you like your designer labels? Then DKNY or Fossil jewellery could be for you, we have over 120 jewellery pieces available to purchase from these two alone.
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We are building up our accessory collection and currently have products from Fossil, Storm and Animal.Our Fossil accessories collection includes cloth and leather bags, sunglasses and the very popular men's Fossil leather wallet collection. From Storm we have a small selection of ladies purses and bags as well as men's leather bags, all using high quality and durable leather.
We also have accessories from Animal which we plan to expand very soon, at the moment we are stocking Animal sunglasses.
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